Domestic Market Drives MCU Demand in China
China¡¯s market demand will grow slightly year over year (YOY) in 2009 to, as estimated by China Outlook Consulting. Despite the sluggish overseas market, demand for MCU is still growing because China¡¯s Home Appliance to Village program, Old for New program, and energy conservation needs has brought market demand for MCU products.
In 2008, 48% of MCU market demand was from consumer electronics products while computers created 20% of the market demand. Emerging markets such as automotive electronics and medical electronics and instrumentation grew faster in 2008 than the consumer and computer sectors. COC analysts believe this trend will continue because of China¡¯s domestic market demand stimulation regulations and energy conservation concerns surrounding electronics products.
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Emerging Market Focus: China Machine Tool Demand on Electronics Parts
China Outlook Consulting analysts track semiconductor and component demand in new industry verticals. In this market intelligence report, we focus on machine tool market demand for embedded systems, digital control module, I/O interface circuit, servo control, power management, circuit protection, and EMI solutions. We also discuss how the market demand is addressed by Chinese digital control module developers and system integrators which are import to the product marketing strategies of semiconductor and component suppliers.
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1H2009, Not Bad time for Component Suppliers in China
The 1H2009 was not bad time for component suppliers in China. At least not as bad as expected. An international component supplier thought the company¡¯s worldwide business would be down 20% but it was down just 10%. He also suggested the company¡¯s China market is growing while revenue drops in other countries. The company believes more business gain will come from China¡¯s domestic market in 2H09. For many local component manufacturers, 1H2009 was good opportunity to grow their business.
China Outlook Consulting analysts talked with component manufacturer executives and we summarized business strategies of winning the markets from component suppliers.
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Charts and Tables
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