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DECEMBER ISSUE

2008 China’s MCU Demand Forecast
China’s market demand for MCU in 2008 is expected to grow 22% year on year, according to China Outlook Consulting estimates. Consumer electronics and computers are the major market drivers. The fast growth of automobile manufacturing in China is also driving market demand. To help international semiconductor suppliers and distributors to see the market demand trends, COC analysts have explored the MCU market demand in China, major drivers, challenges in the supply chain, and hot applications in 2008.(more...)

2008 Handset Market Forecast
China Outlook Consulting analysts discussed China’s post-Olympic Games handset market in this piece of marketing intelligence study. The point is that the 2008 Beijing Olympic Games may not create a huge market for next generation handsets in the short term, but the impact of the Olympic Games on future market demand and consumer trends will be significant through 2010.COC analysts summarized factors that will lead 3G market demand, actions from major operators that launched new services and new customer-specific handsets, six new services of serving 2008 Olympic Games and three hot spots.(more...)

TD-SCDMA Handset Market Forecast
China Mobile will place orders for 3 million TD-SCDMA handsets before the year end. Eighteen handset OEMs will compete for the US$800 million business, but only seven OEMs look to survive—Samsung and LG Electronics will win due to their deep involvement in TD-SCDMA development. Meanwhile, local handset makers such as Lenovo, ZTE Corp, Huawei Technology…will aggressively compete for their shares of the pie. COC analysts summarized market demands for semiconductors and components from TD-SCDMA handset functions, and discussed MBBMS(Mobile Broadcasting Business Management System) and four content encryption schemes in China(CMMB, DVB-H, DMB, and CDMB). COC analysts also forecasted that TD-MBMS and DMB will top market share in 2008 and 2009 due to established trial-run network infrastructure and joint responsibility effort. It is important to know that CMMB, DVB-H, DMB and CDMB are all broadcasting based handset TV standards which are favored by China Radio, Film and TV Broadcasting Bureau.(more...)

Handset Deregulation Policy, What Does It Mean?
Chinese government bodies will no longer restrict companies entering the handset manufacturing and business markets in China. Currently, there are 90 handset manufacturing license holders. With the new policy, hundreds of new handset OEMs will join the competition. China Outlook Consulting analysts has brought up this important market change, which will impact the marketing strategies of component suppliers and distributors in China. In this report, COC analysts recommended international semiconductor and component summers to watch their customer base change and to identify new customer locations and new customer groups that make purchasing decisions in China. COC analysts also shared new demand trends and handset OEMs' contact in this marketing intelligent report.(more...)

Market at A Glance
A look at what happened in the first ten months of 2007, including changes of China's CPI, electronics sales revenue, electronics export and import change, China's fixed-line subscribers,mobile phone subscribers, broadband subscribers and... (more...)

Charts and Tables
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