The World Soccer Game Drives Handset TV
China Outlook Consulting captured a 3-in-1 network convergence product trend¡ªCMMB+TD handset TV. It utilizes CMMB (China Mobile Multimedia Broadcasting) for downstream movie broadcasting and TD-SCDMA (China 3G) for upstream instruction transmission. Interestingly, the CMMB+TD handsets are hot in China, driven by the world soccer games in South Africa. People like mobile TV for entertainment anytime as needed.
CMMB is a China digital TV standard that enables TV program play on any terminal. However, it has challenges in market development because it is a one-way downstream broadcasting service and lacks killer content.
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Deploy 3G+WLAN Technology
Wireless broadband becomes objective for next generation city communications networks in China to enable home/office wireless networks. China Unicom, a major WCDMA operator, disclosed it will drive 3G + WLAN topology to best use 3G bandwidth resources. This new product direction can drive a lot of RF component apps in WLAN routers and switches. China Outlook Consulting analysts highlight the demand trends of 3G+WLAN in this marketing intelligence report.
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Internet TV: Beyond Consumer Chip Supply
Internet movie download and Internet surfing are major selling points for Internet TV due to its US$ 500 add-on price on retail. A recent government regulation on content monitoring has made Internet TV a hot market spot. The policy mandates that all Internet TV must be downloaded from the 3 service providers and that TV makers will deal with the royalty fees to the service provider once the TV is sold. It suggests that service provider/content resources become a purchasing factor. China Outlook Consulting analysts have tracked Internet TV development in China for the last 18 months.
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2010 China Top 100 OEMs, What's New?
China¡¯s Ministry of Industry and Information Technology (MIIT) released its annual top 100 OEMs in June 2010. Happily, figures are encouraging, showing the economy recovering in both new product development and in the domestic market. However, export and low profitability are two challenging factors. China Outlook Analysts deliver analysis on the top 100 OEMs in this piece of marketing intelligence.
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Market and Policy Watch
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