New Lighting Policies Pushing China LED Lighting Market
Chinese Government will terminate traditional bulb production and sales in China market by 2016 with clear schedule to move. Energy saving CCFL bulbs can be immediate beneficiary because it has 50% market share in lighting industry. However, with CCFL related material cost increase, LED lighting will show much faster growth in China market. China Outlook Consulting(COC) analysts will share with you our studies on government policies and market demand change in this piece of marketing intelligence. You may find your business opportunities from here.
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Guzheng Story: Lighting Capital of China
COC analysts recently visited Guzheng Lighting Expo. Guzheng, a town in Zhongshan city, central Guangdong province, is famous for lighting products, with a nick name of Lighting Capital of China. Lighting product revenue is US$2.62 billion, accounting for 73% of town total industry revenue. LED lighting is regarded as future of the town¡¯s industry focus.
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Guangdong Province LED Lighting Development
Guangdong has become center of LED lighting product manufacturing and trading, based on data from Guangdong Provincial Science and Technology Bureau.
There are 3000 LED lighting product manufacturers that have shipped US$12.9 billion products, accounted 70% of total China LED lighting products sales in 2010.
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China¡¯s Top LED Lighting Companies
COC analysts track 4 public listed lighting companies with double digits revenue growth in the first half of 2011, but net profits up and down differently. Companies had reduced profitability was mainly due to cost increases and inadequate new product innovation. When a company has large portion of traditional bulbs/tubes products, it has reduced profits in which tripled price hike of CCFL materials was one critical reason.
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Zhejiang Focus, But Not limited
Chinese government has adopted tight loan policy to control inflation and property price hike. China manufacturers are experiencing hard time. On the other end, labor, material and RMB appreciation cut margin of Chinese manufacturers, even kicks businesses off stage. Reduced export due to poor world economy is also negative factor for the growth of Chinese manufacturers in 2011.
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